Blackbaud and Campaign Monitor Release Powerful Email Marketing Solution for Social Good Organizations
In response to a large and growing group of customers who use both Raiser's Edge NXT and Campaign Monitor, this new partnership provides Blackbaud customers with increased choice and flexibility in their digital engagement options. Customers can use the Raiser's Edge NXT native email and digital engagement tools or, where applicable, leverage Campaign Monitor.
"By combining the power of Raiser's Edge NXT with a leading email marketing automation platform like Campaign Monitor, our joint customers will enjoy a new, highly sophisticated experience to help them take the effectiveness of their email marketing and fundraising to a whole new level," said
The joint solution's automated activity and data sync features provide users with the granular information they need to accurately segment their audiences and include relevant and compelling content in their email marketing campaigns.
"Blackbaud understands email marketing is as critical to successful fundraising as donor information itself," commented
A key enabler to the joint solution is nonprofit specialist integration partner, Red Arc Systems, who partnered with Blackbaud and Campaign Monitor to bring this innovative solution to market.
"Red Arc's Email Marketing Connector allows nonprofits to seamlessly extend Raiser's Edge NXT with Campaign Monitor and employ a dedicated email marketing solution. Customers can work with two amazing platforms, while the connector transparently does all the hard work of making them operate as a single solution," said
The University of Wollongong Australia—a globally recognized and respected university—recently upgraded to Raiser's Edge NXT and moved to Campaign Monitor for their dedicated email marketing platform, using Red Arc's Email Marketing Connector to seamlessly integrate the two. The University is now able to track campaign performance metrics automatically, with data syncing in real-time across the two platforms, and measure performance against engagement KPIs.
"The automatic integration of Campaign Monitor to Raiser's Edge NXT has reduced the manual workload previously required to sync constituent activity and has increased the accuracy and integrity of our data," stated
For more information about Campaign Monitor for Raiser's Edge NXT, visit the
About Blackbaud
About Campaign Monitor
Campaign Monitor, a CM Group brand, is a global technology company providing a powerful yet intuitive email marketing platform. Founded in 2004, Campaign Monitor's mission is to provide customers with the tools they need to create meaningful connections with their audiences. Over 250,000 customers worldwide use Campaign Monitor's easy-to-use design, personalization and automation tools to create and deliver stunning emails that drive real business results. For more information about Campaign Monitor, or to try it for free, visit campaignmonitor.com.
About Red Arc Systems
The Red Arc story started back in 2007 when we saw how much time was being lost by nonprofits simply moving data. And we've been dedicated to solving that problem ever since. Now we help organisations like UNICEF Australia, Foodbank NSW and The Salvos get back to making an impact by connecting and automating their data processes, and providing tools to 'make data easy'. For more information visit www.redarc.systems.
Blackbaud Media Inquiries
media@blackbaud.com
Campaign Monitor Media Inquiries
Riley Strategic
emily@rileystrategic.com
Forward-looking Statements
Except for historical information, all of the statements, expectations, and assumptions contained in this news release are forward-looking statements that involve a number of risks and uncertainties, including statements regarding expected benefits of products and product features. Although Blackbaud attempts to be accurate in making these forward-looking statements, it is possible that future circumstances might differ from the assumptions on which such statements are based. In addition, other important factors that could cause results to differ materially include the following: general economic risks; uncertainty regarding increased business and renewals from existing customers; continued success in sales growth; management of integration of acquired companies and other risks associated with acquisitions; risks associated with successful implementation of multiple integrated software products; the ability to attract and retain key personnel; risks associated with management of growth; lengthy sales and implementation cycles, particularly in larger organization; technological changes that make our products and services less competitive; and the other risk factors set forth from time to time in the
View original content to download multimedia:https://www.prnewswire.com/news-releases/blackbaud-and-campaign-monitor-release-powerful-email-marketing-solution-for-social-good-organizations-301422506.html
SOURCE