Blackbaud Celebrates GivingTuesday with Stories of Rethinking Change
Created in 2012, the GivingTuesday movement encourages people to give, whether it's time, donations or the power of their voices in their local community. Earlier this year, on
"This year has challenged every organization in unique ways, but it has also underscored the critical role of the social good community," said
To mark the GivingTuesday holiday, the company will highlight the following stories of organizations that are rethinking change and increasing their impact in these challenging times:
Chester Zoo: When forced to close due to COVID-19 restrictions, Chester Zoo, which draws 97% of revenue from ticket sales, used JustGiving® to create a "Save Our Zoo" campaign that mobilized over 135,000 people and raised nearly 3 million pounds to help care for animals at the zoo and continue conservation projects around the world. Garnet Health Foundation: As its hospital system cared for hundreds of COVID-19 patients, Garnet Health Foundationused a new peer-to-peer fundraising solution to spotlight its Emergency Coronavirus Fund, which raised $150,000within the first six weeks, and nearly $300,000within six months, to support its healthcare heroes.
- LEVEL82: Founded by two-time
Super Bowlchampion Torrey Smithand his wife Chanel, LEVEL82 is leveraging the power of collaboration to enable all Baltimorefamilies to reach their full potential. In partnership with Baltimore Recreation and Parks, LEVEL82 plans to revitalize, staff and program Baltimore's Hilton Recreation Centerand will be using JustGiving to support their community engagement and crowdfunding efforts.
- PepsiCo's Food for Good: This past March, PepsiCo's Food for Good ramped up their efforts in response to COVID-19 to bring millions of meals directly to children in need. PepsiCo currently has 30,000 employees registered on Blackbaud's YourCause® platform, enabling associates to also support their communities during this time through matching grants and volunteer opportunities.
University of Queensland: While working on a COVID-19 vaccine, the university received help from an unlikely place: a group of fifth graders who asked if $100could make a difference. This donation kicked off a major crowdfunding initiative, inspiring 2,600 people to give, which helped accelerate the vaccine's progress by six months. Western Carolina University: The annual giving team at Western Carolina Universityused Blackbaud Guided Fundraising™ to empower student fundraisers and increase its revenue by approximately 100% year over year.
- Blackbaud: In transitioning all of its global employees to remote work to prioritize health and safety during the COVID-19 pandemic, Blackbaud also had to rethink change itself, looking for new ways to support its employees virtually. Using Blackbaud's YourCause, the company launched the Blackbaud After School Program, a volunteer-based program that allowed employees to share their skills and expertise with their colleagues' children through 115 live, virtual learning sessions that provided entertainment for families and relief for working caregivers.
Tune in tomorrow,
As a founding partner of GivingTuesday, Blackbaud is committed to helping social good organizations maximize the impact of their year-end fundraising with resources to engage supporters. For more information, visit GivingTuesday.Blackbaud.com.
Except for historical information, all of the statements, expectations, and assumptions contained in this news release are forward-looking statements that involve a number of risks and uncertainties, including statements regarding expected benefits of products and product features. Although Blackbaud attempts to be accurate in making these forward-looking statements, it is possible that future circumstances might differ from the assumptions on which such statements are based. In addition, other important factors that could cause results to differ materially include the following: general economic risks; uncertainty regarding increased business and renewals from existing customers; continued success in sales growth; management of integration of acquired companies and other risks associated with acquisitions; risks associated with successful implementation of multiple integrated software products; the ability to attract and retain key personnel; risks associated with management of growth; lengthy sales and implementation cycles, particularly in larger organization; technological changes that make our products and services less competitive; and the other risk factors set forth from time to time in the
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