"From recessions to significant natural disasters to political campaigns and social upheavals, looking back allows us to understand how philanthropy follows and often aligns with major events," said Managing Director of the Blackbaud Institute
Key insights from the report include:
- Though 2020 will be marked as a time of widespread change, the overarching trends in philanthropy are positive: individuals, companies and groups continue to invest in the causes they care about. Giving by individuals remains the largest contributor to overall giving year over year. And, overall giving in June increased by 1.2% for the last 12-months compared to the same months ending in
- Major events and social movements have the power to temporarily attract attention toward specific causes. In 2017, for example, a multitude of circumstances motivated Americans to engage socially and politically1. In the immediate aftermath, organizations saw significant rises in households making new gifts. While organizations did not retain all those new donors, the spotlights shone on their causes provided a renewed interest in giving.
- History—specifically the 1970s and 80s—demonstrates that while social and political movements do not directly benefit all charitable subsectors, expanding the population of donors inevitably benefits all types of organizations. So far, 2020 has felt an unforeseeable convergence of similar influences, which will likely impact 2020's climate of giving.
"In these unprecedented times, the way your organization adapts to challenges will determine both your current and long-term organizational health," continued Thompson. "By looking back, we can provide a sense of stability in knowing that Americans are, and continue to be, philanthropic. We hope this additional context and insight will help members of the social good community harness all that is changing to propel their missions forward."
Read the full State of the Social Sector report and view the sector-specific editions by visiting BlackbaudInstitute.com/state-of-the-social-sector-series.
1 Vital Signs Part 2: The Undeveloped Value of New Donors,
Except for historical information, all of the statements, expectations, and assumptions contained in this news release are forward-looking statements that involve a number of risks and uncertainties, including statements regarding expected benefits of products and product features. Although Blackbaud attempts to be accurate in making these forward-looking statements, it is possible that future circumstances might differ from the assumptions on which such statements are based. In addition, other important factors that could cause results to differ materially include the following: general economic risks; uncertainty regarding increased business and renewals from existing customers; continued success in sales growth; management of integration of acquired companies and other risks associated with acquisitions; risks associated with successful implementation of multiple integrated software products; the ability to attract and retain key personnel; risks associated with management of growth; lengthy sales and implementation cycles, particularly in larger organization; technological changes that make our products and services less competitive; and the other risk factors set forth from time to time in the
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