While the operations of many social good organizations have been significantly challenged due to COVID-19, food banks are among a few bright spots in terms of fundraising and engagement levels. Food banks are widely relied on to supply food to pantries, soup kitchens, meal programs and other food scarcity organizations. As millions of Americans face food insecurity, many for the first time, food banks are experiencing surges in demand with the need for more donations to support that demand. While communities, philanthropists, celebrities, corporations and others have stepped up with donations to narrow the gap, Blackbaud—which supports a large number of the nation's food banks—has recorded a 1,300% year-over-year increase in online donations for this segment processed in the second half of March.
Time is of the essence as food banks around the country race to transform these donations into meals for people in need. Having the right cloud technology to communicate with supporters and potential donors, collect donations, securely and reliably process them and to manage them at scale is a critical part of the success equation. To meet the COVID-19 demands and disruptions head on, many food banks are relying on Blackbaud solutions.
"When the COVID-19 crisis overtook the
Many Blackbaud customers have benefited from recent celebrity donations, including Food Lifeline, which received a donation of one million meals from
Food banks across the country have also demonstrated ingenuity in how they leverage technology to quickly adapt to both the need and the generosity coming in.
NTFB has quickly adapted, pointing the public to purchase items from an Amazon Wishlist, shifting to low-contact distribution models and suspending its traditional volunteer program to allow hospitality industry workers who've lost income to sign up for paid work through a tech platform partner.
Those who still want to help from a distance are encouraged to become "virtual volunteers," spreading the word about the need on social media. A growing number of supporters, including the students of Plano West Choir, are using Blackbaud Peer-to-Peer Fundraising™, powered by JustGiving™, which is available to social good organizations at no subscription cost, to rally donations and showcase NTFB's efforts. One corporation has set a goal to raise
A Blackbaud customer for years,
Totals for the second half of March reflected a 1,075% increase in donations over the same period last year, when the food bank had a major fundraising drive. To
Blackbaud's cloud-based solutions for fundraising and payment processing have seamlessly powered those efforts at a time when efficiency has been critical. "If we didn't have these systems and processes in place, the increased volume would have been overwhelming in light of all the changes to our staffing and operations," Wright said.
Gleaners Community Food Bank of
Just as the food bank quickly pivoted on the communications and fundraising front, with an approximate increase in online fundraising of 1,100% during the second half of March compared to last year, the food bank added more than 50 emergency food distributions to its 500 agency partner network and increased its monthly food distribution by hundreds of thousands of pounds.
The food bank credits a "robust and flexible technological platform" for allowing them to establish COVID-19 content while handling significant website traffic increases, according to
Learn more about Blackbaud's Cloud Solution for Nonprofits at Blackbaud.com/who-we-serve/nonprofit-organizations and get access to Blackbaud's robust library of free resources for the social good community during COVID-19 at Blackbaud.com/COVID-19-resources.
Except for historical information, all of the statements, expectations, and assumptions contained in this news release are forward-looking statements which are subject to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, including, but not limited to, statements regarding: the predictability of our business and financial results. These statements involve a number of risks and uncertainties. Although Blackbaud attempts to be accurate in making these forward-looking statements, it is possible that future circumstances might differ from the assumptions on which such statements are based. In addition, other important factors that could cause results to differ materially include the following: management of integration of acquired companies; uncertainty regarding increased business and renewals from existing customers; a shifting revenue mix that may impact gross margin; continued success in sales growth; uncertainty regarding the COVID-19 disruption; and the other risk factors set forth from time to time in the
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