Nonprofit-focused CRM features built-in Internet, marketing and
analytics tools
CHARLESTON, S.C.--(BUSINESS WIRE)--Jun. 6, 2013--
Blackbaud (NASDAQ: BLKB)
today announced major hospital systems including Dignity Health, Legacy
Health and Catholic Health Initiatives will use Blackbaud
CRM™ to empower users and enhance constituent engagement.
“Blackbaud’s depth of experience with nonprofits gave their CRM product
a distinct advantage over others we evaluated,” said David Rubin, Legacy
Health’s director, development services. “The built-in functionality is
geared toward a best-practice fundraising shop. Now that we’re ‘live’ on
Blackbaud CRM, our major gift officers can easily view their prospect
portfolios and manage next steps.”
Legacy
Health, which raised $18.7 million in 2012 toward its mission of
providing state-of-the-art, compassionate care, recently went live with
Blackbaud CRM after an eight-month implementation. The project was
completed on time and under budget – two initial measures of its
success, according to Rubin. The new nonprofit
CRM system centralizes data from six separate hospital foundations
and multiple systems while maintaining sophisticated data security. It
is now easier for users to access the information they need and provide
personalized service to existing and potential supporters.
“With Blackbaud CRM, these organizations’ fundraising staffs will become
more successful, ultimately leading to an even higher level of service
to their most important constituents, their patients,” said Joe Moye,
president of Blackbaud’s enterprise customer business unit.
Over the course of the next several years, San Francisco-based Dignity
Health, one of the nation’s five largest healthcare systems, is
projected to grow significantly. The ability to have a system that is
scalable to accommodate anticipated growth to potentially 100
foundations and $300 million per year in annual fundraising was critical
in its selection of Blackbaud CRM. Dignity Health will transition to
Blackbaud CRM to consolidate multiple databases and standardize best
practices across all of the offices with an aim of increasing
fundraising and realizing cost savings across the board.
“With Blackbaud CRM, we will see tremendous gains in data management
efficiency, and the web-based tools will enable fundraisers to get
information in and out of the system easily, allowing them to get out of
the office and into the field,” said Tamra von Schroeck, Dignity
Health’s senior director of operations and finance, philanthropy. “In
addition, we are very excited to build more interactive websites for our
foundations and improve the online donor experience.”
Blackbaud CRM brings together fundraising, online applications,
actionable prospect research and analytics, and multichannel direct
marketing together in one platform to provide an integrated view of the
constituent experience across an organization. Built to handle the
unique needs of cause and cure, healthcare and other large direct
response marketing organizations, higher education institutions and
international NGOs, Blackbaud CRM works with nonprofits’ unique
processes to allow easier access to data and to offer a complete view of
constituent and alumni activity.
Blackbaud was recently named a winner of the 2013
ZDNet CRM Watchlist, earning the designation of highest
scoring technology firm. This list is looked to by the industry as a
resource featuring viable CRM vendors. For more information about
Blackbaud CRM, visit www.blackbaud.com/blackbaudcrm.
About Blackbaud
Serving the nonprofit and education sectors for 30 years, Blackbaud
(NASDAQ: BLKB) combines technology and expertise to help organizations
achieve their missions. Blackbaud works with more than 28,000 customers
in over 60 countries that support higher education, healthcare, human
services, arts and culture, faith, the environment, independent K-12
education, animal welfare and other charitable causes. The company
offers a full spectrum of cloud-based and on-premise software solutions
and related services for organizations of all sizes including: fundraising,
eMarketing,
advocacy,
constituent
relationship management (CRM), financial
management, payment
services, analytics
and vertical-specific solutions. Using Blackbaud technology, these
organizations raise more than $100 billion each year. Recognized as a
top company by Forbes, InformationWeek, and Software Magazine and
honored by Best Places to Work, Blackbaud is headquartered in
Charleston, South Carolina and has operations in the United States,
Australia, Canada, the Netherlands and the United Kingdom. For more
information, visit www.blackbaud.com.
Forward-looking Statements
Except for historical information, all of the statements, expectations,
and assumptions contained in this news release are forward-looking
statements that involve a number of risks and uncertainties. Although
Blackbaud attempts to be accurate in making these forward-looking
statements, it is possible that future circumstances might differ from
the assumptions on which such statements are based. In addition, other
important factors that could cause results to differ materially include
the following: general economic risks; uncertainty regarding increased
business and renewals from existing customers; continued success in
sales growth; management of integration of acquired companies and other
risks associated with acquisitions; risks associated with successful
implementation of multiple integrated software products; the ability to
attract and retain key personnel; risks related to our dividend policy
and share repurchase program, including potential limitations on our
ability to grow and the possibility that we might discontinue payment of
dividends; risks relating to restrictions imposed by the credit
facility; risks associated with management of growth; lengthy sales and
implementation cycles, particularly in larger organization;
technological changes that make our products and services less
competitive; and the other risk factors set forth from time to time in
the SEC filings for Blackbaud, copies of which are available free of
charge at the SEC's website at www.sec.gov
or upon request from Blackbaud's investor relations department. All
Blackbaud product names appearing herein are trademarks or registered
trademarks of Blackbaud, Inc.
Source: Blackbaud, Inc.
Blackbaud, Inc.
Melanie Mathos, 843-216-6200 x3307
media@blackbaud.com